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Brook Church-Koegel smiling, holding his dog

CEO · Alpha Capital Management

Brook Church-Koegel

Brook Church-Koegel is the CEO of Alpha Capital Management. His work today focuses on helping insurance and financial professionals understand quantitative methods.

Hometown: El Segundo, California

1987First presidency
2018Co-founded AAG
2020Became ACM CEO
2024ACM established IEI

The Work

Organizations and education.

Brook’s professional work focuses on education. He also funds a $1,000 annual scholarship, paid 100% to tuition, for a student building something of their own.

01

Alpha Capital Management

CEO · 2020–present

Brook became CEO in 2020, following his role as co-founder of Alpha Alternatives Group from 2018 to 2020.

02

Alpha Asset Holdings

Personal holding company

Alpha Asset Holdings is Brook’s personal holding company.

03

Insurance Education Institute

ACM subsidiary

ACM established the Insurance Education Institute as its wholly owned subsidiary in 2024 to educate professionals across the insurance industry.

04

Advisors Edge

An IEI education name

Advisors Edge is the name IEI uses for its education of registered investment advisers and other registered financial professionals.

Explore the organizations →
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Leading a nonprofit, a team, or a group of Scouts made leadership something I practiced, not just something I aspired to.

Brook Church-Koegel on growing up in El Segundo

The Story

Built early. Building still.

1987 — El Segundo

The first presidency

Brook served as president of Tree Musketeers from 1987 to 1994. His Scout troop and his sister’s troop started the youth-run environmental nonprofit in El Segundo.

The New York years

From athletics to consulting

A three-sport athlete and football captain at El Segundo High School, Brook moved to New York to attend Hofstra University. He later worked as a management consultant with hedge funds and private equity firms.

2007 — The turn

Home to California

Brook returned to Los Angeles in 2007 and joined a fitness chain in an operations role focused on improving same-store sales.

2017 · Tree Musketeers

A thirty-year commitment

Brook continued volunteering for more than two decades after his presidency. In 2017 he helped his mother and sister bring the nonprofit’s work to a close.

2018–2020

Co-founder, Alpha Alternatives Group

Brook co-founded Alpha Alternatives Group in 2018 and served in that role through 2020.

2020–present

CEO, Alpha Capital Management

Brook became CEO in 2020. Today he works on quantitative education through the Insurance Education Institute and Advisors Edge.

The full timeline → Read the biography

Insights

Notes on building.

Essays and observations on capital, education, and long-term thinking.

All insights →

Connect

Let's build something that lasts.

For questions about Brook’s education work, articles or scholarship, or for media inquiries.

brook@alphacap.co

Brook’s official profiles

All ways to connect →