Alpha Capital Management
CEO · 2020–presentBrook became CEO in 2020, following his role as co-founder of Alpha Alternatives Group from 2018 to 2020.
CEO · Alpha Capital Management
Brook Church-Koegel is the CEO of Alpha Capital Management. His work today focuses on helping insurance and financial professionals understand quantitative methods.
Hometown: El Segundo, California
The Work
Brook’s professional work focuses on education. He also funds a $1,000 annual scholarship, paid 100% to tuition, for a student building something of their own.
Brook became CEO in 2020, following his role as co-founder of Alpha Alternatives Group from 2018 to 2020.
Alpha Asset Holdings is Brook’s personal holding company.
ACM established the Insurance Education Institute as its wholly owned subsidiary in 2024 to educate professionals across the insurance industry.
Advisors Edge is the name IEI uses for its education of registered investment advisers and other registered financial professionals.
“Leading a nonprofit, a team, or a group of Scouts made leadership something I practiced, not just something I aspired to.
Brook Church-Koegel on growing up in El Segundo
The Story
Brook served as president of Tree Musketeers from 1987 to 1994. His Scout troop and his sister’s troop started the youth-run environmental nonprofit in El Segundo.
A three-sport athlete and football captain at El Segundo High School, Brook moved to New York to attend Hofstra University. He later worked as a management consultant with hedge funds and private equity firms.
Brook returned to Los Angeles in 2007 and joined a fitness chain in an operations role focused on improving same-store sales.
Brook continued volunteering for more than two decades after his presidency. In 2017 he helped his mother and sister bring the nonprofit’s work to a close.
Brook co-founded Alpha Alternatives Group in 2018 and served in that role through 2020.
Brook became CEO in 2020. Today he works on quantitative education through the Insurance Education Institute and Advisors Edge.
Insights
Essays and observations on capital, education, and long-term thinking.
Connect
For questions about Brook’s education work, articles or scholarship, or for media inquiries.