Brook Church-Koegel, Founder and CEO of Alpha Capital Management, is based in Southern California, and the simplest way to reach him is by email. Because the inquiries that arrive here range from firm partnerships to scholarship questions, each kind is listed below with the address that handles it. There is no form on this page — just the right inbox for the right conversation. When in doubt, use the direct address; the firm address, info@alphacap.co, is for Alpha Capital Management itself and for the scholarship.
Reach Brook directly
The most direct route is email: brook@alphacap.co. Brook is based in Southern California, and Alpha Capital Management is headquartered in El Segundo. This email address is for anything that does not fit a category below. An introduction, a question about something he has written, or a good conversation about long-term thinking all belong here.
Alpha Capital Management
Alpha Capital Management, LLC (ACM) is an asset management firm that invests as a co-GP alongside institutional investors, formed in California in 2020 and led by Brook as Founder and CEO. Partnership inquiries and questions about the firm go to info@alphacap.co. The firm's own site, alphacap.co, describes its model and its founder in more detail.
Education programs
Advisors Edge and the Insurance Education Institute are ACM's affiliated education platforms, built to give financial professionals real fluency in the quantitative investment methods behind the products they sell and the strategies they advise on. The idea behind both is the same: education built by practitioners, for practitioners, and an edge that's earned, not assumed. Inquiries about either program go to brook@alphacap.co.
Speaking
Invitations to speak on building durable businesses, co-GP investing, and financial education can be sent to brook@alphacap.co. A short note on the audience, the format, the date, and the location helps. Topics that draw on Brook's own path — from serving as president of Tree Musketeers as a boy in El Segundo to founding an asset management firm — are the natural fit.
Press and media
Approved biographies and headshots are on the press page, ready to use as published. Interview and media requests can go to brook@alphacap.co. One detail worth getting right in any coverage: the surname is Church-Koegel, hyphenated, and the first name is Brook.
Scholarship questions
The Brook Church-Koegel Scholarship is a $1,000 annual award, funded personally by Brook and paid to the recipient's college or university and applied 100% to tuition, for one student enrolled at an accredited U.S. college or university — undergraduate or graduate, any major, no GPA cutoff, citizenship not required, and never a fee to apply. Most questions about eligibility and the application are answered on the scholarship FAQ. Anything it does not cover can go to info@alphacap.co.
Brook is also on LinkedIn, X, and Facebook; the links are below for anyone who would rather follow along than write. The Official profiles page lists his public accounts and related websites. For the story behind the work — from Tree Musketeers to Alpha Capital Management — start with the about page. For the four ventures side by side, see Ventures, and for his published articles, see Publications & Profiles.