How to use this kit
Everything on this page is approved for publication. The three biographies below may be quoted verbatim, in full or in part. If you need a different length, a higher-resolution photograph, or a fact checked, use the media contact at the foot of this page.
A few house-style notes. His first name is Brook — no trailing "e". The surname is always hyphenated, Church-Koegel, in headlines, body copy, captions, and credits alike. He uses he/him pronouns. His title is Founder & CEO, Alpha Capital Management, LLC, and he is based in Southern California.
Short bio
Brook Church-Koegel is the Founder and CEO of Alpha Capital Management, LLC (ACM), an asset management firm that invests as a co-GP alongside institutional investors. His personal holding company, Alpha Asset Holdings (AAH), is the foundation of his family office. Through ACM's affiliated education platforms, the Insurance Education Institute and Advisors Edge, he helps financial professionals build real fluency in quantitative investment methods. He lives in Southern California.
Medium bio
Brook Church-Koegel is the Founder and CEO of Alpha Capital Management, LLC (ACM), an asset management firm that invests as a co-GP alongside institutional investors. His personal holding company, Alpha Asset Holdings (AAH), is the foundation of his family office. Through ACM's affiliated education platforms, the Insurance Education Institute and Advisors Edge, he helps financial professionals develop real fluency in quantitative investment methods.
He served as Tree Musketeers' president from 1987 to 1994. After Hofstra University came management consulting with hedge funds and private equity firms; then, after returning to Los Angeles in 2007, an operating role with a high-end fitness chain; and from 2013, private equity across the insurance and real estate divisions of a national investment firm. In 2018 he launched his first investment fund, the foundation of ACM. He lives in Southern California.
Long bio
Brook Church-Koegel is the Founder and CEO of Alpha Capital Management, LLC (ACM), an asset management firm that invests as a co-GP alongside institutional investors. His personal holding company, Alpha Asset Holdings (AAH), is the foundation of his family office and holds his ownership stake in ACM. Through ACM's affiliated education platforms — the Insurance Education Institute and Advisors Edge — Brook has also built a business dedicated to helping financial professionals develop real fluency in quantitative investment methods.
Brook's first leadership role came earlier than most executives' entire careers. As a boy in El Segundo, California, he was an active member of his local Boy Scout troop — the same troop that, together with his sister's Girl Scout troop, founded what would become known as the world's first nonprofit organization founded by kids and run by kids: Tree Musketeers. Brook served as Tree Musketeers' president from 1987 to 1994, guiding the organization through its formative years, and remained an active volunteer for more than two decades afterward. In 2017, alongside his sister and mother, he helped oversee the organization's formal wind-down after three decades of operation. Scouting and Tree Musketeers together instilled the grounding in service, discipline, and organizational leadership that Brook credits as foundational to who he is today.
After graduating from El Segundo High School, Brook moved to New York to attend Hofstra University. Following his studies, he entered the world of management consulting, working closely with hedge funds and private equity firms and developing a deep, practical fluency in institutional investment structures. That chapter came to a close in 2007, when the Global Financial Crisis reshaped the industry and prompted Brook to return home to Los Angeles.
Back in California, Brook pivoted to operations, taking on a role with a high-end fitness chain where he focused on improving same-store sales performance — an experience that sharpened his instincts for operational efficiency and measurable growth. In 2013, he returned to private equity, working across both the insurance and real estate divisions of a national investment firm and broadening his expertise across two capital-intensive, highly regulated industries.
In 2018, drawing on more than a decade of experience across consulting, operations, and private equity, Brook set out on his own, launching his first investment fund and laying the foundation for what would grow into Alpha Capital Management, Alpha Asset Holdings, and their affiliated education platforms.
Today, Brook leads ACM's strategy, growth, and partner relationships, while continuing to build AAH as the long-term foundation of his family's wealth. Outside of his professional work, his roots in Scouting and youth civic leadership through Tree Musketeers remain a defining part of his story.
Brook lives in Southern California.
Fast facts
- Full name: Brook Church-Koegel
- Title: Founder & CEO, Alpha Capital Management, LLC
- Based: Southern California
- Ventures: Alpha Capital Management (California company formed in 2020; grew out of Brook's 2018 fund) · Alpha Asset Holdings · Insurance Education Institute · Advisors Edge
- Education: Attended Hofstra University; El Segundo High School
- Early leadership: President of Tree Musketeers, 1987–1994
- Philanthropy: The Brook Church-Koegel Scholarship — a $1,000 annual award, paid 100% to tuition
Headshots
Two photographs are available. Please caption them as Brook Church-Koegel, Founder & CEO of Alpha Capital Management.
Boilerplate — Alpha Capital Management
Alpha Capital Management, LLC (ACM) is an asset management firm that invests as a co-GP alongside institutional investors. Formed as a California company in 2020 after Brook Church-Koegel launched his first fund in 2018, ACM is also affiliated with two education platforms — the Insurance Education Institute and Advisors Edge — that help financial professionals build fluency in quantitative investment methods. More at alphacap.co.
This material is for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, any security, or investment advice.
Media contact
For interview requests, speaking inquiries, fact checks, and high-resolution images, email Brook directly at brook@alphacap.co. Firm inquiries for Alpha Capital Management go to info@alphacap.co. Social profiles and other ways to reach him are on the contact page.